A creative commons is an organization that was created to help broaden the range of creative works available for others to build upon legally and to share. The organization has released several copyright-licenses to the public for free. They are known as Creative Commons licenses and they allow copyright owners to release some of those rights while retaining others, with the goal of increasing access to and sharing of intellectual property. Given advances in technology for creating, sharing, sampling, and reusing content in various forms, many believe that the traditional approach to copyright protection is obsolete. As tools such as wikis and blogs are increasingly used for teaching and learning, black-or-white copyright protection inhibits the opportunities these applications provide. Higher Education is a big player in creative commons licenses. Faculty and researchers in large numbers have begun using Creative Commons licenses to facilitate a climate of openness and sharing.
Good for PR People? My answer is yes.
- It is all in the name, PUBLIC Relations. By using creative commons the public has more access and involvement. While at the same time allows the PR practitioner to choose what rights they reserve and which they waive. By sharing the content it will result in more publicity.
- Creative commons allows you to be less reliant on traditional media. It gives PR people to communicate their message without dealing with the gatekeepers.
- Creative commons allows PR people to bring people to you instead of always pushing your message to them, you are going to nurture a very different kind of reputation than if you were always badgering people to spread your messages.